"It's about knowing my client's life style and personality and then you will achieve the look that they want. It is not about what I want for the look but my clients"
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Founder and head makeup artist at Wowpretty Makeup and Hair Agent
Owner and founder of Jira Couture Cosmetic line, New York
Owner and founder of Jira Couture Salon in Burlingame
Jira's work has been published in Today's Bride, The Knot, Modern Bride, Real Wedding, Cosmopolitan Bride in Hong Kong and China, Mocha Bride, Style Unveiled, Aisle Dash, Style Me Pretty, Wedding Chicks, Wedding Wire, Project Wedding, Wedding Bell, Wedding Channel, Wedding Bee, Wedding Mapper, Moment Ville, Pingg, Celebrations, Wedding Bee, Wedding Aces, Best of City, Bridal Buds, Gay Wedding, and Wedding and Portrait Photographers International(WWPI)
Wedding Wire Bride’s Choice Awards’, 2009-2016, Best of Project Wedding, Wedding
Wire, Wedding Chanel, Bay List of City Voter and Bay Bells Bridal Best of The Bay...
Jira is a freelance professional makeup artist and hairstylist in the San Francisco Bay Area. She has almost two decades of experience covering weddings, anniversaries and other important events. Fourteen years ago she discovered that all women have imperfections, however, they can look beautiful and unique in their own special way. According to her, "It’s about knowing my client's lifestyle and personality. It’s because every woman has her own unique characteristics and individuality that I can create the perfect look. The challenge is to meet every client's expectation and desires by listening to them. That's what makes me a successful stylist.
“Each woman's skin tone, bone structure, and hair color is different, but by applying the perfect color, shade and the right hairstyle to fit her personality, It will bring out the best in her." Being in the business for many years as a professional makeup artist and hairstylist, She defines an effective makeup artist as someone who knows that it's all about applying the right color and right teaching on a woman face. Creating a new look for clients is a challenge for every artist/stylist. As a stylist, you need to know your client. Once you get to know them, you understand what techniques to use and an idea of how to create a wonderful new look. This new look will give her the confidence to face the world."
Despite numerous degrees and certificates, Jira continues to learn her craft, giving her clients an experience and beauty they will treasure for a lifetime. She is currently working with more than 24 stylists under her supervision. In addition, Wowpretty is soon expanding to Southern California and Asia.
While working on her master's degree in Communication Arts, Jira realized her inclinations towards makeup and signed up at Makeup Techniques International Co., Ltd 1993 (MTI). She then studied hair updo and hairstyles in Taiwan in 1994. In 1999, she went to study advanced makeup in Lille, France. In 2000, she decided to come to the United States to study makeup for theater, film, and TV. While in the United States, Jira studied Advanced Airbrush at Kett cosmetics in San Francisco at Kryolan Makeup School. She also joined Face and Body Art International for Hands-On Training. Jira also received a hair stylist's license in cosmetology and has taken advanced classes from Vidal Sassoon in Los Angeles. She has also won a hairstyling contest in Santa Cruz, California and received recognition of excellence from Zensi's Cosmetology.
Jira arrived in the USA in 2000 to get her MBA at Golden Gate University. Within 6 months at the University, her life changed. She started a new career. Since she arrived in the USA, she has had nonstop bookings for her to be a makeup artist for weddings, studios, photo shoots, and events of all kinds. She can’t stop to say “NO” to clients. Of course, at the same time, she has always a great time what she does and wants to just make everyone feel good and feel better in their own skin. It is not about money that she makes but it is all about clients who love her artistry.
Back to her hometown 7 years before she came to the USA, she had worked several years for a makeup artist. She was a manager at Tonrak studios in Thailand. In that time she supervised 9 makeup artists around her.
In 2006 she received her Cosmetology License in the United States (even though she has a cosmetology license in France). in the U.S. she and friends have a salon together in San Mateo, California.
Wowpretty.com was born in 2000. Wowpretty is a makeup and hair company that provides what you need and want to know about beauty in our studio, salon or your location.
In 2012, Wowpretty Professional Makeup and Hair changed to be Wowpretty Professional Makeup and Hair Agency to accommodate a continually growing clientele.
Currently, Wowpretty is composed of 24 stylists, These stylists are all professionally trained to go through a master screening process. They each have at least 10 years experience with airbrush technique, cosmetology licenses, and use their talents to bring out each bride’s unique style.
Patrick and I were so honored to have Daymond John from Shark Tank to be our Jira Couture Cosmetic marketing consultant + Thanks SO MUCH for the good advice.... We will be the shark in a couple years